In my daily, inspired pursuit of music discovery – both new and old -, I am most grateful for the many online platforms built to help me discover and share music. New to my arsenal of music discovery tools is ColorHits, a rather unique way to discover and connect to music.
Shifting his web and graphic design talents to the music discovery space, ColorHits founder Matt Barrett has built a powerful discovery tool that provides the user a color search of album art for more than 2 million albums – with new titles added every week. Still in Beta, ColorHits is designed so users can preview tracks, download from iTunes and share on Facebook and Twitter.
I recently spoke with Barrett about his music discovery endeavor. He was also happy to use Miles Davis as an example of how ColorHits was designed to help explore new music by connecting color similarities in album art.
I mentioned that ColorHits is still in Beta, but early access is currently available. Definitely drop by ColorHits to sign up and request your invite to take a closer look at the music discovery tool.
Click HERE to sign-up!
Miles Davis Online: What is the story behind how – and why – you developed ColorHits?
Matt Barrett: ColorHits was actually not my first attempt at creating a new way to discover music. It started when the Beatles were first introduced on iTunes and all the fan-fare that came with it. It had its own press conference, it took over the apple website… it all seemed a bit much to me. I was first thinking of a way to mock such an extravagant music launch, creating oddly-named, fake bands that would be a ‘daily deal’ approach to new bands. Humor was the main purpose but another use was to connect people to real bands in iTunes based off the fake band name. It sounds ridiculous describing it now and, at the time, I realized it would require a lot of creative power on my part.
During this exploration period, I came across one piece of album art that ultimately lead me to continue with ColorHits as it exists today. The album was Kanye West’s 808s and Heartbreak. I noticed the color bar on the left side and thought, what if those colors were a summary of the colors in the album art. Of course for this example, that isn’t the case, but I thought to myself, ‘what other albums use those same colors?’ Rewind 2 years and I was actually working on code for a separate project that did just that. I mashed both of them together and ColorHits was born.
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