babble / business / marketing

Miles Davis & Movie Marketing

miles66 One day someone is going to have to develop a marketing campaign for the Miles Davis biopic; this issue interests me a great deal because the advertising/marketing component of a film, big or small, can be the difference between success and failure – regardless if the movie is any good or not.

So I wanted to link to a Tad Friend report in a recent issue of The New Yorker that goes deep Inside a movie marketer’s playbook. It’s an interesting read and gives a detailed account of the hard work, stress and creativity that goes into getting people to the movie theatre. Not an easy task these days.

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